If you received one of our letterpress sunflower seed packets in March and planted the seeds as instructed, this is what you should be seeing right now! Glorious dwarf sunflowers to cheer up any garden. We’ve planted ours in catering size olive cans for an added bit of graphic drama. Its been a self promotional direct mail campaign that just keeps giving. The full blog about the seeds packs is here.
I just found this archived picture of our Dot Matrix cards and thought it might be interesting to share our experiences of greetings card publishing. The Dot Matrix cards are no longer in print – we sold a mammoth 6000 when we launched them a few years ago – mostly to the Design Museum shop. There have been a few copy designs out there since but ours remains the simplest and that’s what worked so well. We managed to sell directly into the V&A, the Royal Academy and Heals without a huge amount of effort, we simply sent samples to the buyers and they placed orders. This is unusual though and our publishing experiences since are far more common – so this blog is designed to share some of the nitty gritty with anyone who ever pondered the greetings card industry.[read more]
I discovered this set of cover illustrations in our cupboard - commissioned in 1985 by Thames and Hudson for their Literary Lives series. Each illustration is painstakingly cut out of layers of coloured tissue and sometimes torn for effect. This was my first ever commission and I was deiighted when the lovely art director Constance Kaine, left a note at my degree show asking me to get in touch. Thirty years later and a lifetime in design and i still get a thrill from that memory.[read more]
Redchurch Street has long been the coolest corner of Shoreditch but even we were bowled over by the gorgeous Mast Brothers chocolatiers from Brooklyn. Drawn in by the funky neon storefront we immediately fell in love with the brand, and more importantly their beautifully packaged chocolate. Each bar is wrapped in a weighty printed wrapper - gorgeous uncoated stock and simple repeat patterns.
Even though it has been the sunniest winter on record we’ve still been looking forward to the return of lighter evenings and decided to do a little spring mailer to celebrate. It was also an opportunity to indulge some of our passions – gardening, letterpress and packaging. Andrew designed the envelope and graphic sunflower, Avril was copywriter and typographer and Baddeley Brothers printed it letterpress onto GF Smith’s Colourpan, Citrine 175gsm.[read more]
Some jobs come with perks and when we were asked to re-brand The Flour Station part of the attraction was sampling their delicious sourdough! It also came hot on the heels of Andrew’s own adventures with baking bread. This is the result – holding onto the essence of who they are but creating a marque which is easier to read, recognise and use – we have developed a tight little ‘flag’ that you will see in London’s coolest farmers markets and eateries.