Scrubs Up Well

Our latest branding adventure for Tala is a range of quality hardware products that includes dusters, brooms and aprons with a traditional retro styling. Tala Utility features a silver foiled rosette logo, leather cord, a die-cut swing tag and black eyelets. The red, pistachio green and cream colour scheme is echoed in some of the products themselves giving the range a distinctive look in contrast to all the plain wood out there.


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Self Storage

The 2014 Tala Originals range includes lots of lovely storage tins and jars to make your shelves beautiful. Andrew created different linear patterns for flour, tea, coffee etc and we love the way these are in sharp contrast with the period style type. The tins are ingredient specific but the glass jars are just ‘storage’ and could be used for buttons, and all manner of paraphernalia as well as foodstuffs.

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Mop Head

Whilst rifling through drawers I came across these printed samples of Butterfly Mop packaging for George East Homewares brand Elliott. I love the simple illustrative style and silhouettes created by Andrew – its so clean and has that wonderful mix of modern and retro. Elliott has now been rebranded in a more feminine style but its this blue and black incarnation which will always appeal to the graphic designers amongst us.

Tomorrow’s People

Broadbase have been busy rebranding Holts Academy, specialists in vocational training and apprenticeships for the Jewellery industry. Tomorrow’s stars hone their craft and learn new skills on a variety of short courses as well as professional diploma qualifications.

The logo subtly features the points of a compass which suggest the different pathways open to students and also echoes the facets of a jewel. The new design will be rolled out over the next few months.

Measure for Measure

Our latest designs for Tala Originals were launched at the NEC 2014 Spring Fair and Ambiente in Frankfurt. The concept of printed metal surface designs is now in its third incarnation and this time combines a period label device that echoes Tala’s Victorian origins with Andrew’s product specific patterns inspired by ingredients. A palette of four delicious pastel colours is used throughout.

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View from Above

Broadbase have designed the brochure for the latest development of Ideal Standard’s award winning Space and Concept bathrooms. Concept Space introduces space saving solutions and clever planning ideas into Robin Levien’s contemporary Concept range. Using new design guidelines created by Futurebrand and working with them to produce a portfolio of images, our brochure focused on the reality of small bathrooms and how to maximise space. In this context the plan view becomes critical and we moved the camera up high to show just how each bathroom footprint worked. In the image above the use of a short projection basin and corner wc maximises the amount of space left for maneouvre in and out – set design had to be for real – there’s no point in showing a plan and finding out later there isn’t enough room to open a drawer.

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