Measure for Measure

Our latest designs for Tala Originals were launched at the NEC 2014 Spring Fair and Ambiente in Frankfurt. The concept of printed metal surface designs is now in its third incarnation and this time combines a period label device that echoes Tala’s Victorian origins with Andrew’s product specific patterns inspired by ingredients. A palette of four delicious pastel colours is used throughout.

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View from Above

Broadbase have designed the brochure for the latest development of Ideal Standard’s award winning Space and Concept bathrooms. Concept Space introduces space saving solutions and clever planning ideas into Robin Levien’s contemporary Concept range. Using new design guidelines created by Futurebrand and working with them to produce a portfolio of images, our brochure focused on the reality of small bathrooms and how to maximise space. In this context the plan view becomes critical and we moved the camera up high to show just how each bathroom footprint worked. In the image above the use of a short projection basin and corner wc maximises the amount of space left for maneouvre in and out – set design had to be for real – there’s no point in showing a plan and finding out later there isn’t enough room to open a drawer.

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A Vintage Year

Well there is something very special about this year... its the Broadbase duo’s birth year and it just keep cropping up everywhere. This lovely little 1963 calendar was picked up at Camden Passage and features black and white shots from the dawn of pop culture.

1963 calendar

Bar Humbug

We designed two christmas cards this year and we thought we should share them here. This one was for clients – a repackaged bar of Divine Chocolate’s limited edition spiced cookies, beautifully designed to show off Andrew’s packaging skills and wit. With none of the limitations of barcodes and use-by dates its just a lovely thing that also tastes... you guessed it... of squashed mince pies.

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Our House

We’ve just picked up our copy of Real Homes which Broadbase have designed for publishers Thames and Hudson. It features beautiful photographs by Solvi dos Santos, who’s spent a lifetime shooting interiors and this is a collection of very personal, creative and eclectic homes. 352 inspirational pages are divided into Entrance, Living, Dining, Kitchen, Outdoor, Open Plan, Work, Stairs, Bedroom and Bathroom...

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A Bird in the Hand

Broadbase were asked to help with some in-store marketing for Holt’s Lapidary and given a whole batch of gemstone images to play with. We came up with this lovely peacock poster design to show off their jewel expertise. Helped by illustrator and design intern Emma Fisher we explored lots of peacock shapes before settling on this little beauty. We also tweaked their branding, dropping colour behind the logo which was clear diamonds – and is now much more distinctive in blues and purples.