Axonometric illustration of Concept furniture range
Cover of Ideal Standard Concept brochure Sphere basin, Concept by Ideal Standard Concept double ended bath by Ideal Standard Concept bathroom range by Ideal Standard Intro spread, Ideal Standard Concept brochure Sphere basin, Concept by Ideal Standard

Ideal Standard

We have been working with Ideal Standard since they launched their award winning Space range in 1998. Since then we have produced the collateral for many of their most successful ranges. This includes brochure design, art direction and set design, as well as launch invitations, preview literature, exhibition design and even video storyboarding and art direction.

Above: Concept range, photography by Alex Wilson.

Right: Marc Newson range, photography by David Brittain.

Mark Newson promotional brochure
Jasper Morrison bathroom range by Ideal Standard

Right: H20 Low is designed to educate consumers, in a light hearted fashion, about the virtues of water efficient bathroom products. Illustrations by Phil Hankinson.

Below: The original Space Brochure featured our own hand-drawn plans and a page of push-out products to help customers embrace the idea of re-thinking their ‘space’ to include extra bathroom facilities. Photography by Ivor Innes.

H20 Low water saving brohcure by Ideal Standard
Space brochure with push-outs by Ideal Standard