A resource centre for architects

The Bath Room is a unique resource facility for architects, interior designers and bathroom specifiers. The Clerkenwell space was designed by Ben Kelly and showcases Ideal Standard’s most innovative products – aimed specifically at commercial projects. Our identity had to appeal to the design sector so we wanted something understated with a lot of brand recognition. Our solution uses a grid pattern at it’s heart, a flexible device that can be used to contain and link type and image – the logo itself sits within a small square ‘room’.

We designed the complete brand package including stationery, signage, advertising, promotional items and the website. We also storyboarded and art directed a credentials video which is used as a portfolio presentation.