Treasure at Victoria House

Treasure is the UK’s most exciting contemporary jewellery exhibition. Broadbase designed the brand identity in 2009 and have produced the exhibition graphics ever since. The intricately decorative logo is flexible and can be used in several variations along with a repeat scroll pattern that is used throughout venues.

In 2010 and 2011 Treasure took place in London’s Victoria House with a shop front entrance and vast underground spaces. We chose vivid pinks, oranges and purples to soften the semi-industrial spaces, tweaking the colour theme each year to complement London Jewellery Week.

Treasure in Covent Garden

In 2009 Treasure took place in The Flower Cellars in London’s Covent Garden. The space lent itself to a monochrome theme so the brand’s first incarnation was distinctly black and white with a hint of silver.

We produced a neat swatch booklet featuring the details of each jeweller which read in either direction with silver and black covers at either end.

www.treasureuk.com