Art direction is really just design jargon for being bossy. Avril excels at this one. Actually it’s about having a vision for a brand and creating images that tell the story. We’ve done it all – on location, in the studio, video, still-life, interiors, food and fashion. But this is a team sport and we’ve been lucky enough to work with and learn from some wonderful photographers.
Bathrooms are one of our areas of expertise, having worked with Ideal Standard to bring many of their iconic ranges to life. Avril’s art direction skills extend to set design, styling, prop buying and photographic production. As these images show it can be just as effective to show a shower tray on a beach as in a home setting.
Images here shown here are: