Direct mail may seem old fashioned in the digital age but when something wonderful arrives in the post it gets noticed. We send out lovely things to tempt, tease and delight. It’s a great way to show-off to new and existing customers. We’ve sent packs of sparklers on bonfire night and mince-pie chocolate at Christmas.
One of our favourite pieces of Broadbase direct mail is Bring Me Sunshine. It was a beautifully designed pack containing sunflower seeds, letterpress printed by Baddeley Brothers. We mailed them out in spring to coincide with the return of longer daylight hours. There are still a few available to purchase in our Artsux online shop.
Other projects include a series of very special postcards For Tim Chapman Setbuilding. To promote their carpentry and set building skills we chose unusual materials and printing techniques. Deck the Halls was screenprinted onto neon perspex, Chip off the Old Block was printed onto wood veneer and Ready to Roll was flocked like wallpaper.
We designed another postcard campaign or the Fashion Retail Academy. Kraft postcards were foil blocked with shiny messages to keep prospective students engaged in the lead up to enrolment.