Direct mail might seem a bit old fashioned in the digital age but when something wonderful arrives in the post it gets noticed. We send out lovely things to tempt, tease and delight. It’s a great way to show off whilst engaging new and existing customers.
Our own self promotions have included fireworks in November and chocolate at christmas. One of our favourite pieces was a packet of sunflower seeds, printed letterpress by the lovely Baddeley Brothers. We mailed them out to coincide with the changing of the clocks and the welcome return of spring and longer daylight hours.
Many of our clients have asked us to create direct mail campaigns for them. Tim Chapman Setbuilding asked us to create a promotion for them. Our solution focused on unusual materials and printing techniques to promote their setbuilding skills. A5 postcards included Deck the Halls, screenprinted onto neon perspex, Chip off the Old Block, screenprinted onto wood veneer and Ready to Roll which was flocked like wallpaper.
The Fashion Retail Academy asked us to design a student engagement campaign. Educators need to keep prospective students warm and keep their attention. We designed a series of foil blocked postcards that guarantee each shiny new piece of direct mail is actually read!