Direct mail might feel old fashioned in the digital age but when something wonderful arrives in the post it does get noticed. We send out lovely things to tempt, tease and delight. It’s a great way to show-off to new and existing clients. We’ve sent packs of sparklers on bonfire night and mince-pie chocolate at Christmas. We are probably the only studio still posting christmas cards. But we always get such good feedback.
One of our favourite pieces of Broadbase direct mail is Bring Me Sunshine. It was a beautiful letterpress printed pack containing sunflower seeds mailed out to coincide with the clocks changing and the return of longer daylight hours.
To promote Tim Chapman Setbuilding’s skills we chose unusual materials and printing techniques. Deck the Halls was screenprinted onto neon perspex, Chip off the Old Block was screen printed onto wood veneer and Ready to Roll was flocked like wallpaper.